This product can be hard to apply because it's very sticky. It feels a little bit like glue on my lips. If it's completely dry it will peel off very easily. I wouldn't say that the color will last the whole day but it will last for a very long time. I love that it's transfer and smudge proof. This product is very moisturizing and my lips won't feel dry nor irritated. I really expected this product to be a lot more drying. All colors will look very natural but if your lips are very pigmented it might change the color payoff.

If you have very dry lips you should use the lip scrub before you apply the Jelly Tint because the color won't look even if you have a lot of dead skin cells on your lips.