I am currently attending college, so constant late nights and early mornings have taken quite a toll under my eyes. I was pretty frustrated because even concealer couldn't handle the dark, saggy bags under my eyes, so I decided I would try to look less dead and try an eye cream--and boy am I glad I did! It is very easy to apply and absorbs fairly quickly so I don't worry about it smudging around when I sleep. I feel like since I have been using it for about a month now, the area under my eyes has firmed up significantly, and when I smile, the area looks much more plump and white. As someone who is terrified of the aging that will occur in my near future, I also enjoy the fact that this will reduce wrinkles, and it keeps my under-eye area nice an moisturized. It's also pretty cheap, so if you want to look like less of a zombie, I would suggest trying this stuff out!