I'm eighteen and going through the acne teen stage so don't mind my acne and just look at the amazing pigmentation of this product. So like the title suggests a little goes a long way, you just need to apply some on your lips and then spread it out, whether you want a gradient (or natural look) or full lips you just need to a minimal amount. Which means this product will last you awhile. I've included a picture of a natural look as well as a full lips look, this is a red color so I usually like to go light on it if it was a more lighter color I would probably apply more.

(P.S.- red makes your teeth look whiter)