I use this product once every week and after using it for about 3 weeks you slowly start to see changes. Less black heads and clearer skin. It's a great clay mask and after washing it off my face feels tighter and smooth like a baby's butt! Seriously! But of course it will only feel that way once you wash it off and then your face will go back to feeling like how it used to be but after giving this product a chance you will slowly get to see more changes.