The color is gorgeous. It's exactly like how I imagined it to be maybe even better :). To be honest I was not expecting much from this product when I saw how inexpensive it is but now that I have tried it I have to say that I will pay more for this lipstain (hope they will keep the price though).It does not budge once its dry and it is also buildable. The brush allows for easy application. This product has a fruity scent which I do not mind at alI actually quite like the scent. The pictures attached does not even show how beautiful this color is; I was not even able to get a decent picture of my gradient lips but I hope you enjoy the swatches (natural lighting btw) :)